I Deleted Social Media Apps Off My Phone… and No, I’m Not Disappearing

Hey y’all. So… I did a thing.

I deleted the social media apps off my phone. Not because I’m “over it” or because I’m having some kind of digital meltdown. And no, I’m not going off the grid or hiding in a log cabin (although… the cabin idea does sound kind of cute).

This is a reset—plain and simple. A reset that’s been long overdue.

Not just personally, but professionally too.

The Subtle Drain of Always Being “On”

I’ve realized that I had gotten to a place where I was checking notifications almost on autopilot. That little dopamine hit when someone likes a post, tags me, or comments—it had become a rhythm that started feeling louder than my own thoughts.

It’s wild how something so small can pull so much of your attention. And when your life and business do involve relationship-building and visibility, it can feel like, “Well, I have to be on. I need to show up.” But… do we? At what cost?

And I don’t know about you, but lately I’ve been way more excited about the people I get to talk to face-to-face. People who show up for one another—not just show up in a comment section.

That kind of real-world connection? That’s what fills my cup. That’s where the gold is.

Social Media Isn’t the Enemy. It’s Just Not the Whole Story.

Listen, I love what social media makes possible. I’m a big believer in telling people, “If you met someone at an event, follow up on LinkedIn. Send the message. Keep the connection alive.”

But sometimes we confuse the tools with the work.

Social media is an incredible tool for brand visibility. It helps keep people in your orbit, builds familiarity, and yes—it can lead to business growth.

But the true transformation? The brand loyalty? The referrals? The stickiness?

That comes from presence. Generosity. Authenticity. Voice notes. Unexpected texts. Showing up. Being there. Even when (and especially when) there’s nothing in it for you.

Why This Reset Matters for My Brand Too

If you know me, you know I help people grow their businesses through relationships, not just marketing. And for me to keep doing that with clarity and integrity, I needed a little breathing room.

Not to run away from connection, but to remember what connection really feels like. To zoom out a bit and make sure that how I’m connecting is just as aligned as who I’m connecting with.

Taking the apps off my phone gave me that pause. It’s quieted the noise so I can hear what really matters.

What This Means Moving Forward

You’ll still see me online (because this isn’t a disappearance act—promise).But I’m being more intentional. More rooted. More relational.

I’ll still handle what I need to from my laptop—especially when it comes to occasional LinkedIn posts or checking in on important things. But I’m not camped out in front of my computer all day, so there’s no danger of me falling into the doom scroll. And without the apps on my phone, I probably won’t see much happening on Instagram or Facebook in real-time… which honestly, is part of the point.

I’m showing up in person more. Sending the text instead of posting a story. Making the intro between two people who should know each other—without needing the credit.

I’m letting relevance be measured in impact, not impressions.

And I’m inviting you to consider the same: Where do your best connections come from? What fills you up vs. drains you? And what would happen if you gave yourself permission to pause—just long enough to listen?

Because trust me, those apps will still be there. But so will the people who matter most. And I’d rather be fully present with the latter.

Still with me?

Good. That means this resonated.

Now go send that message. Pick up the phone. Make someone’s day. And maybe… just maybe… take one small step back so you can step more fully into what matters.

🧡Melinda